Your team knows what needs to happen.There's just not enough capacity to do it.
We augment your RevOps team with senior architecture expertise. Complex system work, lifecycle design, and automation projects, done by someone who speaks your language.
The RevOps capacity problem
RevOps teams own system architecture, lifecycle design, automation, reporting, and now AI tooling. The workload grows faster than the team.
Projects stall
System changes that should take weeks end up taking months. Other priorities keep pushing them back.
Automation backlog grows
The list of workflows, integrations, and process improvements keeps getting longer. Nobody has time to build them.
Leadership loses trust in data
When the commercial system doesn't reflect reality, forecasts become guesswork. Decisions get made on gut feeling.
Team is stretched thin
Everyone is busy firefighting. Strategic architecture work keeps getting deprioritized.
Why RevOps backlogs happen
It is not a skills problem. It is a capacity and complexity problem.
RevOps scope has expanded from system admin to full commercial architecture
Every new tool, process change, or market expansion adds to the queue
Complex projects like lifecycle redesign require deep focus that daily operations don't allow
Hiring a senior architect full-time is expensive and hard to justify for project-based work
External consultants often don't understand RevOps well enough to be productive quickly
How we integrate with your team
We don't replace your RevOps team. We extend it with senior architecture capacity.
Same tools, same stack
We work in your commercial system, your project management tool, your documentation. No separate environment.
RevOps-native communication
We speak lifecycle stages, dealproperties, workflow logic, and attribution models. No translation needed.
Structured handover
Everything we build is documented and handed over. Your team owns and maintains it going forward.
Flexible engagement
Weekly hours, project-based, or ongoing retainer. Whatever fits your backlog and budget.
Lifecycle Architecture Framework
Our methodology for structuring commercial systems. Applied to every project we deliver.
Lifecycle stages
Clear definitions for every phase from first touch to customer. Who sits where, and why.
Decision rules
Objective criteria for stage transitions. When does an MQL become an SQL? When is a deal qualified?
Structured data
Fields, properties, and objects that capture what actually matters. Clean data in, reliable reports out.
System workflows
Automations that enforce the rules. Notifications, stage updates, task creation, escalations.
AI readiness
A structured system is the foundation for reliable AI. Without clean data and clear rules, AI amplifies chaos.
Typical projects
Commercial system architecture redesign
Rebuilding object relationships, properties, and pipelines from the ground up.
Lifecycle stage implementation
Defining and building lifecycle stages with entry/exit criteria across the full funnel.
Complex workflows
Multi-step automations that span marketing, sales, and customer success.
Pipeline management
Rules and dashboards that keep pipeline data clean and forecasts reliable.
Attribution models
Connecting marketing activity to pipeline and revenue with clear, documented logic.
Automation projects
Building the integrations, sequences, and processes that your team hasn't had time for.
Engagement models
Project-based
Defined scope, fixed timeline. Ideal for system redesigns, lifecycle implementation, or specific automation projects.
Duration: 4-10 weeks
Weekly capacity
A set number of hours per week, dedicated to your backlog. Priorities shift as needed.
Duration: Ongoing
Fractional RevOps Architect
Embedded in your team on a retainer basis. Combines project delivery with strategic architecture guidance.
Duration: Ongoing
Have a backlog that keeps growing?
Let's look at your project list together and figure out where senior architecture capacity makes the biggest impact.