Insights

Notes on commercial systems

Short essays on what works, what doesn't, and why most B2B scale-ups get stuck on architecture rather than talent.

What Needs to Be in Place Before You Start Automating

A commercial system builds on a foundation. These are the seven readiness criteria we check with every new client, and how to get there if they aren't in place yet.

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Commercial Systems·6 min read

Why Your Sales Stack Is Costing You Growth

Most B2B scale-ups don't have a sales problem. They have a systems problem dressed up as one.

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Pipeline·7 min read

Why Your Pipeline Looks Full But Closes Empty

A pipeline that doesn't close isn't a sales problem. It's a system problem. Here are the five leaks we see most often.

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RevOps·8 min read

What RevOps Actually Means for Dutch B2B Scale-Ups

RevOps is one of the most searched and least understood terms in B2B right now. Here's what it actually means.

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